Miracle on Madison Avenue volunteers get ready to hang balloons outside participating retailers
Miracle on Madison Avenue Kick off Brunch guests Richard R. Buery, Jr, President and CEO of The Children’s Aid Society with Event Chair and star of Law and Order: SVU, Tamara Tunie
The Carlyle Restaurant had tastings of their delicious butternut squash soup, hot apple cider and fresh baked goodies!
Children’s Aid Board Chairman Angela Diaz, M.D., M.P.H., Children’s Aid President and CEO Richard R. Buery, Jr., Event Chair Tamara Tunie, BNY Mellon President Robert Kelly, Madison Avenue BID President Matthew Bauer and a representative from the NYPD cut the ribbon to kick off Miracle on Madison Avenue
Volunteers made beautiful wreaths which were sold for $25 each with the proceeds going to Children’s Aid health services.
East Harlem Center Keystone Club and Artistic Noise’s Next Generation Center & LINC Program sold holiday cards of their own design and creation
The Pipes of Christmas, presented by the Clan Currie Society, step dancers and fiddler (background.)
Shoppers on Madison Avenue
All photos courtesy of Mike DiVito
Tags: Children, children's aid new york, Events, Miracle on Madison
By Children's Aid Society
Despite rain and snow the day before, the 2009 Miracle on Madison Avenue event was a huge success! The day kicked off with brunch at Calypso St Barth which was attended by event Chair and Law and Order: SUV star Tamara Tunie, Bob Kelly, CEO of presenting sponsor BNY Mellon, Matthew Bauer, the President of the Madison Avenue BID, Richard Buery, President and CEO of The Children’s Aid Society and many of Children’s Aid staff and supporters. There were passionate speeches and hearty thanks to all who have helped put the 23rd Miracle on Madison Avenue together! At noon, the party headed outside into the cold for the ribbon cutting ceremony which officially kicked off the shopping.

Guests were encouraged to do some guilt free shopping and with that the red ribbon was cut and the day began. Shoppers up and down Madison Avenue from 57th to 86th Street were greeted by balloons and signs signifying one of the 77 participating retailers. 20% of your purchases from these businesses was donated to Children’s Aid health services which ensure full health care access and preventative care to the neediest children and families of New York City.
There was activity all up and down the Avenue. CBS-FM Radio played holiday music, volunteers from our newest community school in Washington Heights, High School for Excellence and Innovation, expertly sold raffle tickets to shoppers and volunteers from BNY Mellon handed out free samples of Glowelle® Beauty Supply Drink, M&M’S® BRAND Premiums Chocolate Candies and Mini Babybel® Cheeses.
Under the hospitality tents Children’s Aid volunteers made and sold festive holiday wreaths and Children’s Aid kids sold holiday cards that they had designed. Also, under the- thankfully- heated tent were giveaways and wonderful food tastings from The Carlyle Restaurant. This year’s butternut squash soup and hot apple cider were divine and certainly hit the spot!
There was also wonderful live performances including step dancers and a fiddler from The Pipes of Christmas, presented by the Clan Currie Society, music from The Labor of Love Ensemble, rhythmic performances from COBU, Inc., and a Capella music from Figgy Puddynge.
Miracle Sunday turned into the perfect December day for holiday shopping. To the hundreds of volunteers, the many more supporters and shoppers who braved the cold and came out to shop on Sunday, we’d like to say thank you to everyone who made this year’s Miracle on Madison Avenue a wonderful success.
Cathleen Miles and Danielle Mueller
Children’s Aid New York
By Children's Aid Society
Thanksgiving has come and gone and that can only mean one thing: it is time to get those holiday shopping lists ready. Shop at over 75 participating stores on Sunday, December 6th as part of the Miracle on Madison Avenue, and your holiday gifts will go even further– 20% of the cost of your purchases will be donated to The Children’s Aid Society to support health services for children.

Shopping at New York City’s best stores isn’t the only thing Miracle on Madison Avenue has to offer. You can also enjoy special Miracle Activities in the Hospitality Tent on Madison Avenue and 69th Street and the CBS-FM Radio Tent on Madison Avenue and 71st Street.
There will be delicious food tastings courtesy of The Carlyle Restaurant and giveaways courtesy of GLOWELLE® Beauty Supplement Drink,
M&M’S® Brand PREMIUMS Chocolate Candies and Mini Babybel® Cheese and more.
You can purchase unique holiday wreaths and holiday cards designed by kids. You can also enjoy the sights and sounds of live musical performances. Please see the schedule of performances below.
1 p.m.—The Pipes of Christmas, presented by the Clan Currie Society
2 p.m.—The Labor of Love Ensemble
3 p.m.—COBU, Inc.
4 p.m.—Figgy Puddynge
So join us for Miracle on Madison Avenue, Sunday, December 6th from 12-5 PM and shop to help New York City children!
Tags: Children, children's aid new york, Events, Miracle on Madison
By Children's Aid Society
In late September, Tamara Tunie of Law & Order: SVU & event chair of the 2009 Miracle on Madison Avenue taped a segment for Citybuzz at the Madison Avenue store Max Mara, a Miracle participant.

Citybuzz is a program that gives you the “buzz” on restaurants, night life and shopping in New York City. Tamara spoke about the miracle that will happen on Madison Avenue on December 6th when stores between 57th and 86th streets will donate 20% of their sales to the Health Services of The Children’s Aid Society. The program airs on television, select air and cruise lines and nearly 200 New York City hotels.
Join us for our 23rd Annual Miracle on Madison Avenue shopping extravaganza which will take place on Sunday, December 6, 2009 from 12-5 PM. Miracle merchants donate 20% of their sales for the day to Children’s Aid and we in return will provide vital health services to underserved children in New York City!
Wouldn’t it be great if every gift you bought this holiday season went just a little farther? Save the Date and Save a Child!
Tags: Children, children's aid new york, Miracle on Madison
By Giany
This holiday season, we all want to treat ourselves to something special — maybe some new jewelry, a chic pair of shoes or that “must-have” toy for the kids…
But what if your wishes could make a REAL difference, not just in your own home, but in the lives of children who need a lot more than just a new toy? If you had that kind of magic at your fingertips… What would YOU wish for?
Well, now you have that magic.
Join us for the Miracle on Madison on December 6, 2009 from 12-5 pm to fulfill your wish list and ours. The Children’s Aid Society will receive 20% of the day’s proceeds from all participating stores, and that money will provide vital health services to the underserved children in NYC!
Plus, before December 6, make a comment here and let us know what your REAL holiday wish list would look like. Because we all love new shoes, sweaters, games and toys — but some wishes on our list can’t fit in a gift box.
This holiday season, help your gifts go just a little farther. Save the Date and Save a Child.
Tags: Children, children's aid new york, mirale on madison
By Children's Aid Society
Mark your calendars for Sunday, December 6th from noon to 5:00 pm for the 23rd Annual Miracle on Madison Avenue!
On Miracle Sunday, over 75 participating retailers along New York City’s famed Madison Avenue between 57th and 86th Streets will donate 20% of the day’s sales to The Children’s Aid Society’s health services.
Children’s Aid’s health services include: acute and preventive treatment, medical, dental or mental health care, counseling by a health educator, ophthalmology/optometry and more.
Miracle is the perfect opportunity to start holiday shopping and help children in need. Purchasing a handbag could help provide a nebulizer for a child with asthma. Your scarf could help provide an eye exam for a child struggling to see the black board.
Join thousands of caring New Yorkers as they shop on Madison Avenue. Law & Order: SVU’s Tamara Tunie, the Chair of Miracle on Madison Avenue, will be on hand at noon for the opening ceremony at Madison Avenue and 69th Street.
See you on the Avenue on December 6th! And remember to use #shopmiracle when mentioning this event online.
Tags: Children, children's aid new york, Events, Miracle on Madison
By Emily
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