Miracle on Madison

Miracle on Madison Avenue

That fabulous handbag will make a great gift AND 20% of its proceeds will provide an asthmatic child with a nebulizer machine and medication.

Shop to help NYC children in December, 2010!

What is Miracle?

Miracle on Madison Avenue is a New York City holiday tradition that brings together a caring community of shoppers and merchants to help children who depend on the vital health care services of The Children’s Aid Society.

The 23rd Annual Miracle on Madison Avenue was held on Sunday, December 6th, 2009. Miracle 2009 was a day of shopping and entertainment for guests of all ages. We invited Madison Avenue retailers to participate in Miracle 2009 by donating 20% of their sales on December 6th.

During the holiday season, we all want to treat ourselves to something special — maybe some new jewelry, a chic pair of shoes or that “must-have” toy for the kids…but what if your wishes could make a REAL difference, not just in your own home, but in the lives of children who need a lot more than just a new toy? If you had that kind of magic at your fingertips…what would YOU wish for? What’s On Your REAL Holiday Wish List?

This holiday season, help your gifts go just a little farther. Save the Date and Save a Child.

For additional information about Miracle on Madison, contact Susan Melnyk at 917.885.9807 or susanm@childrensaidsociety.org or Cathleen Miles at 212.901.1958 or cathleenm@childrensaidsociety.org

Making Miracles for Children in Need
One hundred percent of the net profit of Miracle on Madison Avenue have provided vital health services to underserved children – children that are most often not connected to primary physicians and are therefore not getting preventive care, the most important determinant of good health. Your support will help Children’s Aid tackle some of the toughest challenges of childhood poverty and sustain programs for the time needed to produce results.

For more information about Children’s Aid health services, please click below:

Miracle 2009 Chair, Tamara Tunie, Law and Order: SVU

One Response to “Miracle on Madison”

  1. Danielle says:

    The 23rd Annual Miracle on Madison Avenue on Sunday, December 6, 2009 was a shoppers’ paradise. Fortunately, Saturday’s wind and rain blew over and Miracle Sunday was a glorious sunny day of guilt free shopping!

    Shoppers on Madison Avenue from 57th to 86th Streets were greeted by balloons and signs outside shops indicating participation. A total of 77 caring retailers agreed to generously donate 20% of the day’s sales to Children’s Aid health services which ensure full health care access and preventative care to the neediest children and families of New York City.

    There was a flurry of activity up and down the Avenue. CBS-FM Radio played holiday music, volunteers from our newest community school, the High School for Excellence and Innovation in Washington Heights, expertly sold raffle tickets to shoppers, and volunteers handed out samples of Glowelle® Beauty Supply Drink, M&M’S® BRAND Premiums Chocolate Candies and Mini Babybel® Cheeses.

    Under the hospitality tents, still more volunteers decorated and sold festive holiday wreaths and Children’s Aid teens sold holiday cards that they had designed. Also, under the heated tents The Carlyle Restaurant held a food tasting. This year’s butternut squash soup and hot apple cider were divine and certainly hit the spot!

    Lively musical performances included step dancers and a fiddler from The Pipes of Christmas presented by the Clan Currie Society; gospel music from The Labor of Love Ensemble, rhythmic performances from COBU, Inc., and a capella music from Figgy Puddynge.

    Once again, Miracle Sunday turned into the perfect December day for holiday shopping. We’d like to extend a heartfelt thank you for making this year’s Miracle on Madison Avenue a wonderful success.

    Danielle Mueller
    The Children’s Aid Society

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